Carrying out SEO for your business website is one of those tasks that in 99% of cases you will want to outsource. Even if you are a seasoned SEO expert, the amount of time it can take is more than enough reason to employ the services of an internet business consultant who specialises in search engine optimisation.
The first task is to find a consultant who has a track record and upon which you can rely on to get you results. This should never be rushed as the consequences of employing the wrong person or agency can be disastrous for your website and your business. Therefore, always follow up with references and check their testimonials and reviews thoroughly.
Once you have chosen your SEO consultant there are several basic SEO tasks that you will want them to undertake. The first should be to carry out comprehensive keyword research for you and then establish the competitiveness of the ones that you would like to improve your ranking for.
Any decent internet business consultant should have access to keyword and ranking software which they can use to carry out their research. The data and information which this research software can produce are essential for any reasonable assessment to be made about how difficult or easy each keyword will be to rank for.